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Le Gueuleton: a recipe from Reims

A creative, dynamic and friendly chef, Christophe Lebée, owner of Le Gueuleton, in the centre of Reims, wanted to thank his loyal customers

Lobster capital of the world

When it comes to creating a city brand, the main question is what should be the central topic or main idea of your brand. For the city of...

In Expo bid dossiers: How much assistance for developing countries?

During the candidacy campaign, the question asked very frequently by delegates concerns the amount of assistance for developing...

Monaco : how sport contributes to build its brand?

Only few small countries in the world have such a strong nation brand. Monaco and the Principality in particular have long standing...

Kazakhstan: from Borat to Expo Astana 2017

12/2016 - Week Seminar on how to promote cities with mega-events? I really understand how embarrassed my Kazakhs friends feel when we...

Key speaker to the third international seminar of Busan (South Korea)

09/2016 - What is a successful Universal Expo Busan is getting ready to bid for 2030 World Expo. As international consultant, I was...