Organising a Universal or International Expo is a national project. It requires public authority involvement at the highest level of the State, a strong private sector cooperation and support of the civil society. Its success depends on the ability of the bidding committee to obtain national and international support. A candidacy takes several years to complete. A detailed planning and coordination are required between all stakeholders.
World Expo Consultant will advise you on the most suitable strategy and help you face the various stages of the candidacy.
Based on our experience and expertise acquired with previous candidacies, we accompany and help bid committees to develop a strategy and operational plans. During the promotion campaign we monitor the progress of your candidacy and propose, if required, alternatives to lead you to success.
A bid dossier for a large event is a technical document that needs to meet the requirements of the institutions that is in charge to supervise the quality of the organisation of the event (BIE, FIFA, CIO). The events organised are by nature different (nature or culture) therefore the content of the bid dossiers are in partly different.
A large proportion of the dossier are related to the preparedness of the city to host a large event with high number of visitors and a large international audience.
We can help you evolve from the concept to the master plan and from the master plan to the realisation of the site. Learn more on this.
For many city managers it is a concern to have a city recognized at national or international level. How can we define a brand strategy for your city?
The first step that you need to take is to prepare a brand audit simply because you can improve only what you can measure. You need to evaluate or review the assets of your city. Understanding, what your place has in terms of heritage, attractiveness, events will allow you to understand who your competitors are. All territories have something they can be proud of, it can be tangible or intangible.
Also, place branding is about people so don't forget the core values that motivates your citizen. Branding is about finding the core values and competencies of a city. This is a very important first step.
The benefits of branding a place are in terms of trade, tourism, investments and most important: about local populations feeling proud of the places they live in.
The following developments will depend on the results of your brand audit. Together with the stakeholders of your place: citizen, private sector and public institutions we will develop a strategy that fits your plans.
Who should be involve in the process?
Branding a place is a process of aligning the social actors to maintain the reputation of the place, city or country. This is the positioning you want to keep in the mind of your customers.
Your strategy objectives are to attract tourism, foreign direct investment, talented people, investors, private companies.
You strategy should develop new economic activities, create new connections between industries, sectors or economic actors; create new economic and social networks that will foster innovation and creativity.
You strategy should also reassure the existing companies that they will not be substitute. Instead, make them understand that you are creating new economic opportunities and you are ready to help to grab them.
- Maria Celina de Azevedo Rodrigues
Brazil — Ambassador of Brazil, Coordinator of the diplomatic campaign of the city of São Paulo
during its candidacy to host the World Expo 2020.